I’m a Raving Fan of Seth Godin

August 1, 2010  |  Marketing, Personal Branding
I'm a Raving Fan of Seth Godin

I am a “Raving Fan” of Seth Godin’s book “Linchpin” and I have recommended it to many clients and many college students who are about to start their careers. The world has changed, and is continuing to change very rapidly. This book shifts your mindset on the way we do business and how to can manage your own career by making yourself distinctive. This is the new school of thinking for future leaders.

It was fun to be part of Seth’s brilliant, grass roots, tech driven, unconditional book launch. Seth offered advanced copies of Linchpin to the first 3,000 people who donated $30 to the Acumen Fund. I bought a copy — or, rather, I donated to the Acumen Fund and Seth sent me his book before it hit the shelves in stores. I thought that was brilliant, but here’s the kicker – - about 2 months after I received my book he send me a second copy to pass on to a friend. Now, that is impressive! Can you see why I am a Raving Fan of Seth Godin?

I follow his daily blog at http://sethgodin.typepad.com/and I encourage all creative thinking business people to join me!

From The 60 Second Marketer Blog

I became a huge fan of Seth Godin after reading TRIBES. He written several other bestselling business books such as Meatball Sundae, The Dip, Small Is the New Big, The Big Moo, Purple Cow, All Marketers Are Liars, Free Prize Inside, Survival Is Not Enough, Permission Marketing, Unleashing the Ideavirus and, The Big Red Fez.

His latest Book, Linchpin is a work of marketing genius right from the pre-launch.

He walks the ‘write’. He has created a new formula for authors to spread the word, gain exposure and grow a tribe of raving fans of a new book.
In a blog post this morning, Seth Godin drew attention to his as-yet-to-be-released book called Linchpin. At the same time, he drew attention to the Acumen Fund, a non-profit that helps grow small businesses that serve the poor around the globe.

Seth’s idea was to provide advanced copies of Linchpin to the first 3,000 people who donated $30 to the Acumen Fund. (Yes, I bought a copy — or, rather, I donated to the Acumen Fund and Seth is going to send me a copy of the book as a bonus.)

This is a great idea on several fronts:

It builds awareness for the Acumen Fund.
It builds awareness for Linchpin.
It positions Seth Godin as a man with a big brain (you knew that) and a big heart (you may not have known that).
It fulfills Seth’s point of view that books are just a small component of a mix of “souvenirs” that people buy to connect with their favorite Thought Leaders.
All this has been particularly interesting for me to watch because:

I’m currently writing a soon-to-be-published book on Social Media with Dr. Reshma Shah from Emory University, and
Dr. Shah and I help run A School Bell Rings, a non-profit that builds schools for impoverished children around the globe.
The big take-away on all this is that people want to connect with brands that have added value above-and-beyond the stated value.

Said another way, people want to buy products (whether that product is Seth Godin or a widget) that are connected to larger, bigger, more important issues like ending poverty, building schools or providing clean water in third world countries.

Seth Godin does it. Does your brand? If not, it should.


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