I’m a Raving Fan of Seth Godin

August 1, 2010  |  Marketing, Personal Branding  |  No Comments
I'm a Raving Fan of Seth Godin

I am a “Raving Fan” of Seth Godin’s book “Linchpin” and I have recommended it to many clients and many college students who are about to start their careers. The world has changed, and is continuing to change very rapidly. This book shifts your mindset on the way we do business and how to can manage your own career by making yourself distinctive. This is the new school of thinking for future leaders.

It was fun to be part of Seth’s brilliant, grass roots, tech driven, unconditional book launch. Seth offered advanced copies of Linchpin to the first 3,000 people who donated $30 to the Acumen Fund. I bought a copy — or, rather, I donated to the Acumen Fund and Seth sent me his book before it hit the shelves in stores. I thought that was brilliant, but here’s the kicker – - about 2 months after I received my book he send me a second copy to pass on to a friend. Now, that is impressive! Can you see why I am a Raving Fan of Seth Godin?

I follow his daily blog at http://sethgodin.typepad.com/and I encourage all creative thinking business people to join me!

From The 60 Second Marketer Blog

I became a huge fan of Seth Godin after reading TRIBES. He written several other bestselling business books such as Meatball Sundae, The Dip, Small Is the New Big, The Big Moo, Purple Cow, All Marketers Are Liars, Free Prize Inside, Survival Is Not Enough, Permission Marketing, Unleashing the Ideavirus and, The Big Red Fez. Read More

What is Personal Branding?

May 31, 2009  |  Personal Branding  |  No Comments

Have you heard of it? Personal branding used to be just for celebrities or Fortune 500 executives, but in today’s world everyone can and SHOULD think about and work on their personal brand. Times have changed—on average a person stays with a company for 4 years and then moves on. Your personal brand is an important part of navigating your career.

Personal branding is a hot topic right now, fueled by the growth of social media networks. These cyber groups and the technology behind them provide excellent platforms and tools for launching, positioning and promoting your personal brand. There is a terrific article by Tom Peters in Fast Company called “The Brand Called You”. Tom explains that our most important job is to be the the head marketer of Me Inc.

My favorite definition of this term is: Personal Branding is how people describe you when you are not around. In other words, it is a combination of your reputation, your strengths, your personality, your skill set and your position in your company or organization.

Do people around you know enough about your strengths, successes and skill set? If not, your reputation could use some bolstering, because chances are the people…

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