I CRINGE when I hear the advice “SPECIALIZE in ONE THING”

by kelly on August 5, 2010

Finally an article supporting the notion of being a generalist, not a specialist. So many consultants say that to be successful you must be specialized. I cringe every time I hear that. I can’t imagine doing the same task every day or working in the same market every day. My specialty is branding and marketing [...]

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Think like a designer

by kelly on August 5, 2010

Even if you are not a designer, you can train yourself to think like one. Doing this will help you critique layouts presented to you for your opinion or approval.
Flex Your Design Muscle – A Few Exercises
Here are a few suggestions to train your brain to think like a designer . . .

Start a design [...]

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I’m a Raving Fan of Seth Godin

August 1, 2010

I am a “Raving Fan” of Seth Godin’s book “Linchpin” and I have recommended it to many clients and many college students who are about to start their careers. The world has changed, and is continuing to change very rapidly. This book shifts your mindset on the way we do business and how to can [...]

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Leaders Should Feel Uncomfortable

December 27, 2009

An excerpt from one of my new favorite business books, TRIBES by Seth Godin.
“Leadership is scarce because few people are willing to go through the discomfort required to lead.
The scarcity makes leadership valuable. If everyone tries to lead all the time, not much happens. It’s discomfort that creates the leverage that makes leadership worthwhile.
In other [...]

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3 Killer Social Media Marketing Tactics

December 21, 2009

I found these tips while checking my Twitter. Zeke Camusio has a Blog full of great tips and advise about Internet Marketing and Entrepreneurship at The Outsourcing Company. http://www.theoutsourcingcompany.com/blog/
3 Killer Social Media Marketing Tactics
Tactic #1: Find Out Who’s Talking About You and Your Product and Engage in the Conversation

Set up BuzzStream with your name and keywords [...]

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define: Brand

December 14, 2009

This blurb is from Seth Godin’s Blog post today. It is a terrific explanation about Brand Value. Does your product or service command a premium price because its Brand Value?  To create an outstanding brand you must take a wholistic approach. Your brand is every connection or impression with your consumers. It is the impression [...]

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7 Ways to Create a BIG BRAND for Your Small Business

December 8, 2009

Branding for a Small Business – 7 Ways to Creating a Working Brand
Creating a strong brand for a small business can give you a big competitive edge and higher profit margin. A small business’s brand and marketing materials must do more than just ‘look pretty’ — they need  be effective as well. For your brand [...]

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7 Branding Observations in NYC

July 23, 2009

I just returned from a weekend trip to NYC with my 12 year old daughter. Being the brand designer that I am I could not help but notice the different marketing strategies and tactics used by various companies in the Big Apple. Here are my observations:
1. People like New (i.e, the New Coach line that [...]

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Social Media is an Organic Library

June 25, 2009

Social Media is HOT. Is it just me, or is are all the news articles either about Social Media or . . . John & Kate + Eight?
Really, it is fascinating to see all the publicity about these networks. It opens up a whole new world form me as a brand design consultant. [...]

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What is Personal Branding?

May 31, 2009

Have you heard of it? Personal branding used to be just for celebrities or Fortune 500 executives, but in today’s world everyone can and SHOULD think about and work on their personal brand. Times have changed—on average a person stays with a company for 4 years and then moves on. Your personal brand is an [...]

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